The company has released new brand campaigns with Bollywood star Kiara Advani and BCCI chief Sourav Ganguly

The actor has been signed on for their brand new campaign 'Now is the Time'

The Forevermark Forum took place in the physical form this year, with several important announcements made -- change in brand name to De Beers Forevermark, launch of Avaanti, the new designer collection, and the kickstarting of the Code of Origin project, to name a few

The world has collectively gone through an unspeakable year. Loss of family members, friends, colleagues and acquaintances; the virus might’ve permanently altered the way some of us look at life. Many of us are bereft of hope, we are not able to see the light at the end of the tunnel. But this too shall pass, and as humans we are bound to come out of this hardship together. Here are some encouraging words penned by some industry stalwarts. Compiled by Sugandha R

The Women’s Jewelry Association (WJA) Foundation has launched a Responsible Sourcing and Sustainability Education Fund in celebration of Earth Day on 22nd April, 2021

Silver Promotion Service (SPS), an arm of the Silver Institute, announced the launch of its all-new Virtual Silver Pavilion

Gemfields’ China Report Reveals Coloured Gem Interest and Consumers’ Willingness to Pay A Premium for Responsibly Sourced Gemstones

Today, social media is a boon, and is probably going to help you in keeping your business afloat. You may think that there is no rulebook for engaging with your clients on social  media at this point, but there definitely is. Here’s a foolproof cheat sheet to acing it on social media. From creating a voice to how to handpick your influencers, we’ve got you covered says Vijetha Rangabashyam

Amidst these unprecedented times, Vijay Khanna of Khanna Jewellers, Delhi offers the G & J sector some words of wisdom and a ray of optimism…

Jewellery manufacturers remain cautiously optimistic while trying to adjust to the new normal of conducting business. Gems and jewellery manufacturers come forward to express their viewpoints...

As lockdown was lifted in China after the country reported no new cases of coronavirus, fear-stricken public are embracing online shopping. Even the affluent Chinese are being conscious about what they spend on and how much they spend, a trend that could very well govern the psyche of Indian consumers after the lockdown ceases to exist 

The 35^th edition of India International Jeweller Show begins with increased number of booths and exhibition area.

The renowned ASYA collection are dedicated to women, who regardless of age, rise to the challenges that they face with love, grace, passion, and splendour.

Generic Diamond Promotion Campaign

In the last few years, diamond industry has gone through a lot of upheaval owing to global economic situation, unethical mixing of synthetics in natural diamonds, etc. One of the main factors that caused qui